You’ve probably seen them on TV commercials, or in magazines, and wondered what they are. You know, those phone numbers that have letters in them, like 1-800-Go-Fedex. These are called “vanity phone numbers” and they are based on a combination of numbers and words instead of just numbers. Studies show that these numbers are easier to remember and could result in more sales, making them a must-have for small businesses in almost every niche. Here’s everything you wanted to know about these special phone numbers.
What are Vanity Numbers?
Vanity numbers are phone numbers that use both letters and numbers for easier recollection. Some of the world’s biggest brands already use them, and now small businesses are getting in on the action. Unlike regular phone numbers, which need to be written down, vanity numbers for business are often easily recalled, especially if they contain the company’s name in them. That’s why these numbers have become so popular. Dumpster and junk removal company 1-800-GOT-JUNK? use the phone number, 1-800-GOT-JUNK for example. It’s easy to remember because it contains the company name.
Do Vanity Numbers Really Work?
Countless studies have investigated the effectiveness of custom vanity phone numbers. One piece of research from 2008 revealed that custom phone numbers boosted customer recall in print media and billboard commercials by as much as 84 percent. That’s a pretty significant increase. Many brands advertise their phone numbers on radio and TV and often accompany them with a jingle —something that allows for even better recall.
The Benefits of a Vanity Telephone Number
Here are three benefits of using a vanity number in your small business.
1. It’s Great for Promotion
Stand out from your competitors with a strong vanity number. You can include it in marketing material like emails and print ads and proudly display it on your website. Having a vanity number is a great way to promote your brand, especially if other companies haven’t used this marketing technique in your niche or local area.
2. It’s Better for Brand Identity
Your brand identity is important. Customers trust brands that have a uniform identity across various channels: online, phone and in-store. A vanity number helps you create a strong brand identity that will get you noticed, especially if you include your brand name. Customers will soon associate your phone number with your company, and many will remember it automatically. This could increase sales and boost your bottom line.
3. It’s Great for SEO
Search engine optimization, or SEO, is a digital marketing technique that lets you increase the position of your website on a search engine results page. There are numerous ways you can optimize your website to boost your exposure on a search engine like Google. However, vanity numbers could be a great way to increase leads and get you noticed in the world of online search.
When websites like Google crawl your website and index your pages for their search results pages, they look for information that their users will find valuable. This includes easy-to-remember contact information. Local vanity numbers, therefore, can be a fantastic way to improve search engine traffic. The result? More customers, sales and an increase in the reach of your business. Why not include your vanity number in your search engine meta descriptions, social media pages, and business directories, too?
Finding a Vanity Number
People think that special phone numbers are expensive. However, there are various companies that offer these numbers for a wide range of different prices. Small businesses can use a vanity number to introduce a new product or service, receive calls from customers and lead prospects through the sales funnel.
If you’re looking for a vanity number, there are a number of things you need to consider. First, make sure the number hasn’t already been taken by another business. There are various online databases that let you search for numbers. Then, ask your friends and family (or even better, your customers) what they think of your vanity number. Remember, your number should be short and snappy, combine letters and numbers, and tell the world about your brand. If it’s confusing, it’s not going to have the effect that you want.
Here are some other things to remember when choosing a vanity number for your small business.
You Can Still Receive Calls on Your Old Number
Before you buy a custom phone number, there are some other things you need to know, too. Your new vanity number won’t take the place of your existing phone number. No, instead it will serve as an alternative. That means customers can still get through to your on your regular local phone number. This provides you with various options. You can use your vanity number for TV and radio commercials, for example, but use your regular phone number when dealing with suppliers and clients.
You Can Track the Performance of Your Vanity Number
Want to know whether your vanity number provides you with great value for money? Use analytic software. This provides you with valuable information about your phone number. Find out how many people used your vanity number over a certain period of time, for example. Or whether your vanity number is more popular than your regular number. You can even find out which areas use your vanity number the most. All of this information is displayed on a centralized dashboard, so you can decide whether your vanity number has contributed to your marketing.
Decide Whether You Want to Go Local or National
Most big companies use 800 numbers at the start of their vanity number. However, if you are a local business, you might want to search for local numbers instead. This can help you stand out from the crowd if other companies in your niche use 800 numbers. Plus, you’ll be able to target a local audience with your products and services. There are a number of services that let you decide on the perfect phone prefix, and you can always change your number at a later date if it doesn’t do as well as you hoped.
Vanity numbers are an effective way to get your brand noticed. Many of the world’s biggest companies use these numbers, and now you can do the same for your small business. Just choose a number that combines letters and numbers and you could increase the number of people you call you about products and services. That’s because a vanity number is much easier to remember than a regular number!